Over used word of the week - revolutionary

I have previously lamented the use of the word 'Genius' being bandied about far too often and used to describe things that are about as far away from Genius as I think it's possible to get.  This week I feels I cannot read through a product description in a catalogue without encountering the word 'Revolutionary'. Whilst I accept that products have to be described to help them to be sold and positive words are far more likely to aid this goal, very few of the products I have recently seen described by this term get close to being revolutionary.  Just drop the 'R' and you will get what most products actually are, evolutionary.  Taking a product that has existed in various guises for over 100 years, making a change to the material or tweaking one design element is not revolutionary.  The products are too numerous to mention here, but you know who you are!